Category Archives of : Behind the scenes

After much nail biting the App Store has allowed the OlloCorrect app to become available. A brief reminder : OlloCorrect corrects the geometric distortion introduced by macro, wide angle and fisheye lenses. It is designed to work best with the Olloclip lens accessory. The OlloCorrect user interface was designed by Andrew B White - thanks Andrew! For [...]

Rejected – such harsh words. While waiting on the HiLO Lens pre-production samples we’ve been working on a few apps. The first of these is OlloCorrect which corrects for distortion in the add on lens Olloclip(TM). people who own an Olloclip(TM) will hopefully appreciate this app (it will be free when it launches). These same people [...]

It’s winter in the southern hemisphere at the moment but Auckland is not far enough south to hibernate! You may be wondering – what is going on? The goal is still to launch HiLO Lens on Kickstarter. There have been several unforeseen delays in the pre-production samples. This is very frustrating because the iPhone 5  is [...]

Andrew B White is passionate about iPhoneography and currently based in Auckland, New Zealand. As the graphic above (stolen from Andrew’s website) indicates, he is a creative graphic designer, iphoneographer and musician. Andrew has been helping do some creative testing of the HiLO Lens. He is taking one of the prototypes out into the wild to show [...]

From the title you may guess I’m pulling together a business plan for HiLO Lens. Why a business plan before Kickstarter ? It is not a bad idea to plan – keeping in mind that planning is a tool for managing change not predicting the future! But the main motivation is to be able to [...]

Recently I looked around for groups where I could exchange ideas. There seems to be a few distinct categories : inventors, designers and artists. The creative process has always interested me. It’s interesting to see how groups form around these names. I imagined the creative process being the same whether applied in art or science or [...]

The primary function of HiLO Lens is to reflect an image 90 degrees. The obvious way to do this is with a mirror angled at 45 degrees. We experimented with this idea about a year ago. The iPhone has a large field of view (FOV). The FOV of the iPhone4 is 55° x 41° (close [...]

Creating a company in New Zealand happens over the internet, costs $153.33 (122 USD) and takes about 24 hours to be approved. We even get a shiny new certificate. Neccessory Ltd. it’s not an accessory it’s a neccessory…

Color samples of the HiLO Lens container. Machined from aluminum and anodized in matte black. Matte black will help reduce any stray light, it reminds me of serious camera gear. These are CNC machined with the tightest tolerances being about a 10th of the diameter of a strand of hair !