Category Archives of : Behind the scenes

Shooting from the hip

Jun 25, 2012

It’s comfortable taking photos at hip level with HiLO Lens. You look down on the iPhone screen at hip level and HiLO Lens redirects the camera in front of you. When taking photos of people, hip level shots just look better. In the image below there are two photos side by side. On the left [...]

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Unethical Podcasting

Jun 21, 2012

Recently a podcast mentioned that HiLO Lens is a “dumb idea”. Naturally I was disappointed but I contacted the podcast to learn more. Criticism is a chance to improve so I was keen to hear their point of view. Marc Sadowski was one of the podcasters. He told me “If you would like to send us [...]

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Do you need HiLO Lens ?

Jun 15, 2012

I wonder how many objects we “need”. Just about everyone agrees we need love, shelter and food. Beyond that there are wildly different opinions. Do I need internet ? Do I need an iPhone ? The rational answer is no. The real answer is hell yes ! To get to the core of the question, [...]

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Jun 06, 2012

If you like playing with words then creating brands is a lot of fun. Regarding branding, the book Killer Brands by Frank Lane is well worth a look. The word slogan derives from a battle cry of a Scottish clan. That is something to pay attention to ! The creation of a great slogan, like a [...]

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Test chart for testing optics

May 31, 2012

There are several ways to access the quality of optics. One simple approach is to take photos of a test chart. But this requires a high quality print of the test chart. Here are two prints that a friend made for me with a very good ink jet printer and laser printer. The photo above [...]

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How sticky is the sticky pad ?

May 30, 2012

The weight that the sticky pad can hold is directly related to the area of the pad. The sticky pad on the base of HiLO Lens is designed to hold 10 times the weight of HiLO Lens. To demonstrate just how sticky the pad is, check out the prototype : There are some caveats:

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Aligning HiLO Lens

May 22, 2012

There are two easy ways to align HiLO Lens. Now for a demonstration… Firstly the shape of HiLO Lens matches the curved profile of the iPhone. So you can align it using this curve e.g. Secondly we can see the camera iris when looking into HiLO Lens. The HiLO Lens prototype is not well aligned [...]

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