Category Archives of : Behind the scenes

Recently a podcast mentioned that HiLO Lens is a “dumb idea”. Naturally I was disappointed but I contacted the podcast to learn more. Criticism is a chance to improve so I was keen to hear their point of view. Marc Sadowski was one of the podcasters. He told me “If you would like to send us [...]

The priorities at the moment are : Test the design before the first production run Demonstrate key features of the App What follows is more detail about where we are at in regards to these priorities.

I wonder how many objects we “need”. Just about everyone agrees we need love, shelter and food. Beyond that there are wildly different opinions. Do I need internet ? Do I need an iPhone ? The rational answer is no. The real answer is hell yes ! To get to the core of the question, [...]

3D animation is harder than it looks and I’m very happy with our first animation. The track “Stay” is by an up and coming artist Jim Gaven. Go ahead and hit the play button !  

We have made great progress on HiLO Lens. The latest prototypes are close to the final design. The HiLO Lens App is ready for testing. So it seemed the right time to share more details.

If you like playing with words then creating brands is a lot of fun. Regarding branding, the book Killer Brands by Frank Lane is well worth a look. The word slogan derives from a battle cry of a Scottish clan. That is something to pay attention to ! The creation of a great slogan, like a [...]

There are several ways to access the quality of optics. One simple approach is to take photos of a test chart. But this requires a high quality print of the test chart. Here are two prints that a friend made for me with a very good ink jet printer and laser printer. The photo above [...]

The weight that the sticky pad can hold is directly related to the area of the pad. The sticky pad on the base of HiLO Lens is designed to hold 10 times the weight of HiLO Lens. To demonstrate just how sticky the pad is, check out the prototype : There are some caveats:

There are two easy ways to align HiLO Lens. Now for a demonstration… Firstly the shape of HiLO Lens matches the curved profile of the iPhone. So you can align it using this curve e.g. Secondly we can see the camera iris when looking into HiLO Lens. The HiLO Lens prototype is not well aligned [...]