Launching a new product is an expensive exercise. Someone needs to foot the bill to give an idea a chance. This might mean raising money from investors, which can be necessary and sometimes very successful for everyone involved. But I guess there have been many more hearts broken than fortunes made. Crowdfunding is awesome for [...]
Read MoreiPhoneography
Nov 12, 2011I just stumbled over this Portmanteau. It made me think, the combination of iPhone and photography changed the way people interact with photographs. We have passed a tipping point. The quality of mobile phone cameras, the quality of mobile apps and the size of social networks have changed photography forever. The Flickr group iPhoneography groups [...]
Read MoreThe logo game
Nov 12, 2011Naming a project is fun and a real challenge. Finding a name with the .com domain available, is nearly mission impossible. This project is on its second name and 3rd color scheme ! To begin with I chose a name that was more technical “iCornerCam”. I couldn’t resist trying to find a name that had [...]
Read MoreKeep your pants and IP
Nov 11, 2011An idea is not worth much. Unless someone executes on it. If it becomes clear there is a market, then the idea might be worth something. But only if it is protected. So is there a market for helping people take candid photos with an iPhone ? Is there a market for helping people take [...]
Read MoreWhat else is it about ? (Ground level photography)
Nov 11, 2011Continuing on from the previous post. Everyone loves to take a great photo. It doesn’t happen very often for most of us. But that doesn’t stop nearly everyone trying ! One fast track to a great photo is to use a fresh perspective. Which leads us to Ground Level photography. A picture is worth a [...]
Read MoreWhat’s it all about ? (Street photography)
Nov 11, 2011Rather than diving into the details of a new iPhone camera accessory I’ll discuss the end result. This article touches on street photography and the next article will touch on ground level photography. Street Photogaphy is a type of documentary photography that features subjects in candid situations within public places. Related closely to street photography is candid photography. I [...]
Read MoreHey, nice to meet you
Nov 11, 2011I’m Mark the creator of HiLO lens. Don’t panic – there is a team of people working on the project. The idea of launching a product is a strong motivation for me. It is an irresistible challenge to take an idea from concept all the way to market. With this blog, I hope to capture some of [...]
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