Slogans

Jun 06, 2012

If you like playing with words then creating brands is a lot of fun. Regarding branding, the book Killer Brands by Frank Lane is well worth a look. The word slogan derives from a battle cry of a Scottish clan. That is something to pay attention to ! The creation of a great slogan, like a [...]

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HiLO Lens for Foodies

Jun 05, 2012

For all the foodie photo fanatics out there… It’s a challenge to take good photos without becoming the spectacle in a restaurant. Typical photos can look cluttered because of the angle. HiLO Lens allows for more discreet photos. Sitting at the table, holding the iPhone at eye level and viewing the screen, we can get a real [...]

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Test chart for testing optics

May 31, 2012

There are several ways to access the quality of optics. One simple approach is to take photos of a test chart. But this requires a high quality print of the test chart. Here are two prints that a friend made for me with a very good ink jet printer and laser printer. The photo above [...]

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How sticky is the sticky pad ?

May 30, 2012

The weight that the sticky pad can hold is directly related to the area of the pad. The sticky pad on the base of HiLO Lens is designed to hold 10 times the weight of HiLO Lens. To demonstrate just how sticky the pad is, check out the prototype : There are some caveats:

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Aligning HiLO Lens

May 22, 2012

There are two easy ways to align HiLO Lens. Now for a demonstration… Firstly the shape of HiLO Lens matches the curved profile of the iPhone. So you can align it using this curve e.g. Secondly we can see the camera iris when looking into HiLO Lens. The HiLO Lens prototype is not well aligned [...]

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Assembling the prototype

May 21, 2012

Things are really coming together! The optics are housed in an aluminium tube which  anodized black. For this prototype we had an outer container 3D printed in white Nylon. There is a simple L shaped cap, also 3D printed, that protects the lenses. A marker was used to paint them black. The sticky pad was laser cut and [...]

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