Creating a company in New Zealand happens over the internet, costs $153.33 (122 USD) and takes about 24 hours to be approved. We even get a shiny new certificate. Neccessory Ltd. it’s not an accessory it’s a neccessory…
Read MoreHiLO Lens container
Jun 27, 2012Color samples of the HiLO Lens container. Machined from aluminum and anodized in matte black. Matte black will help reduce any stray light, it reminds me of serious camera gear. These are CNC machined with the tightest tolerances being about a 10th of the diameter of a strand of hair !
Read MoreShooting from the hip
Jun 25, 2012It’s comfortable taking photos at hip level with HiLO Lens. You look down on the iPhone screen at hip level and HiLO Lens redirects the camera in front of you. When taking photos of people, hip level shots just look better. In the image below there are two photos side by side. On the left [...]
Read MoreRetro iPhoneography
Jun 23, 2012It sounds like a contradiction in terms but please give me a minute to explain. A search for “retro camera” turns up about 60 apps on the app store. Apps for the iPhone include 6×6 which takes 6cm square images, this size was popular with old medium format film. Squara takes square photos too. Both apps has some [...]
Read MoreiPhone microscope !
Jun 21, 2012OK this does not have much to do with HiLO Lens. But searching the web for iPhone camera stuff turns up some amazing things. Check out a microscope hack for iPhone. Could be a real alternative for in the field diagnosis. Cool idea.
Read MoreUnethical Podcasting
Jun 21, 2012Recently a podcast mentioned that HiLO Lens is a “dumb idea”. Naturally I was disappointed but I contacted the podcast to learn more. Criticism is a chance to improve so I was keen to hear their point of view. Marc Sadowski was one of the podcasters. He told me “If you would like to send us [...]
Read MoreWhere are we at ?
Jun 18, 2012The priorities at the moment are : Test the design before the first production run Demonstrate key features of the App What follows is more detail about where we are at in regards to these priorities.
Read MoreDo you need HiLO Lens ?
Jun 15, 2012I wonder how many objects we “need”. Just about everyone agrees we need love, shelter and food. Beyond that there are wildly different opinions. Do I need internet ? Do I need an iPhone ? The rational answer is no. The real answer is hell yes ! To get to the core of the question, [...]
Read MoreHiLO Lens Animation
Jun 11, 2012
3D animation is harder than it looks and I’m very happy with our first animation. The track “Stay” is by an up and coming artist Jim Gaven. Go ahead and hit the play button !
Read MoreHiLO Lens in action
Jun 09, 2012Sometimes a picture is worth a lot of explanation. Below, HiLO Lens is used to take a low angle shot and we can see the final image on the right. For example using HiLO Lens like this: You get a photo like this:
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