Category Archives of : Behind the scenes

HiLO Lens is now on Facebook. But we need 25 fans to be able to get a short URL. After inviting all my friends and reaching 8 fans we’ve hit a plateau. Please, please, please …. This blog is using WordPress software. I spent a good part of the day jumping through hoops so that posts are sent [...]

I’m very happy to have found the first person who is taking some time to advize me on the HiLO Lens project. Goran Zorja runs the iPhone Photos group on LinkedIn, blogs about iPhone photography and has a passion for HDR photography too. Below is a cool photo taken with an iPhone then edited in HDR. [...]

When starting a new project, there are arguments in both directions : Why you should patent patents take less time than you might imagine patents can be relatively cheap for a few years patents can protect a competitive advantage investors like patents patents are valuable to larger companies Why you should not patent patents take time patents [...]

Small businesses involve a lot of small tasks. Probably more small tasks than any one person can reasonably handle. But building a team in increments of fulltime positions is very tough. What do you do when you need 20% of a mechanical designer or 5% of an editor ?

Before developing the next hit App on Apple’s App Store, consider the number of Apps available : over 650 000 in the US App store alone. This was one fact that got me thinking about combining an accessory with the iPhone. Because there are significantly less accessories available!

Earlier this year I went back to school to learn some of the theory behind entrepreneurship. One of my classmates was planning to launch a company and he introduced us to additive manufacturing. I’ll give you a little bit of context. Typically physical parts are manufactured by molding or machining. Molding can be very cheap [...]

Launching a new product is an expensive exercise. Someone needs to foot the bill to give  an idea a chance. This might mean raising money from investors, which can be necessary and sometimes very successful for everyone involved. But I guess there have been many more hearts broken than fortunes made. Crowdfunding is awesome for [...]

Naming a project is fun and a real challenge. Finding a name with the .com domain available, is nearly mission impossible. This project is on its second name and 3rd color scheme ! To begin with I chose a name that was more technical “iCornerCam”. I couldn’t resist trying to find a name that had [...]

An idea is not worth much. Unless someone executes on it. If it  becomes clear there is a market, then the idea might be worth something. But only if it is protected. So is there a market for helping people take candid photos with an iPhone ? Is there a market for helping people take [...]