Category Archives of : Behind the scenes

Assembling the prototype

May 21, 2012

Things are really coming together! The optics are housed in an aluminium tube which  anodized black. For this prototype we had an outer container 3D printed in white Nylon. There is a simple L shaped cap, also 3D printed, that protects the lenses. A marker was used to paint them black. The sticky pad was laser cut and [...]

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Optics arrive – like Xmas

May 18, 2012

Recently received the optics prototypes. The packaging is impressive, felt like christmas ! The container is not the HiLO Lens product design but the optics are identical. So we are sure that the product will work as advertised. Check out just how small HiLO Lens is !

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iPadography !

May 17, 2012

You may have heard of iPhoneography – the use of the iPhone for more serious photography. Well there is also iPadography ! Even if there are 21 Reasons You Should Never Take Pictures With An iPad a lot of people are pulling the iPad out for photography. Using the iPad for photo and video editing is a great [...]

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Wider angle video with HiLO Lens

May 14, 2012

Last week the latest optics prototype arrived. It took months for these to be made and I’m thrilled with the results. One of the benefits of HiLO Lens is a wider angle of view when shooting video. Below is a very short clip showing the difference with an iPhone4. The iPhone design reduces the angle [...]

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I change therefore I am

May 02, 2012

I like the name iCatchYa. It is fun and simple. But after sharing the concept of iCatchYa with more people a problem became clear. For some people an angled lens risks to be abused for spying or being sneaky. Everyone who raises this point would “not use it for this themselves”. They are worried about [...]

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Instagram and anthropology

May 01, 2012

While trying to catch up with the Instagram craze I came across a very good masters thesis. “Consumer Production in Social Media Networks :  A Case Study of the Instagram iPhone App” by Zachary McCune published in June 2011. Obviously it is a bit dryer and longer than typical articles on the web. It certainly [...]

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Consumption tax and quotes from China

Apr 29, 2012

I’ve been learning some expensive lessons lately – so I hope this can save you. First some background, but in the end this is about getting accurate manufacturing quotes from China. When dealing with a Chinese manufacturer, from outside of China, it is typical to get a quote FOB in US dollars. FOB means

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Sneak Peek of HiLO Lens

Apr 27, 2012

The design has settled down so lets take a look… You may be wondering how the lens is holding on to the iPhone ? A magic material know as polyurethane gel has a tacky surface structure. One side of the gel pad is stuck permanently to our lens. The other side sticks temporarily to the iPhone. It [...]

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