A big down today 
After having paved the way to submit a project to Kickstarter I sent in a brief project description and got the following reply :
Thank you for taking the time to share your idea. Unfortunately, this isn’t the right fit for Kickstarter. We receive many project proposals daily and review them all with great care and appreciation. We see a wide variety of inspiring ideas, and while we value each one’s uniqueness and creativity, Kickstarter is not the right platform for all of them. We wish you the best of luck as you continue to pursue your endeavor.
The form is certainly polite but the underlying message is very disappointing. There is no feedback as to why the project is not acceptable. I was very (over) confident that HiLO Lens is exactly the sort of project Kickstarter supports.
I wish Kickstarter were more transparent. I have asked for more feedback but expect another template response